10 Indispensable Quotes from Seth Godin’s Linchpin

linchpin1A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced – her role is far too unique and valuable.

  1. ‘The linchpins among us are not the ones born with a magical talent. No, they are people who have decided that a new kind of work is important, and trained themselves to do it.’
  2. ‘Every successful organization has at least one linchpin.’
  3. ‘Linchpins are indispensable, the driving force of our future.’
  4. ‘The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people deeply care about.’
  5. ‘Leading is a skill, not a gift. You’re not born with it, you learn how…While schools provide outlets for natural-born leaders, they don’t teach it.’
  6. ‘Expertise gives you enough insight to reinvent what everyone else assumes is the truth.’
  7. ‘Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.’
  8. ‘Linchpins leverage something internal, not external, to create a position of power and value.’
  9. ‘The only way to be indispensable is to be different.’
  10. ‘There are no longer any great jobs where someone else tells you precisely what to do.’

Cheridel Alejandrino is a linchpin.


14 Ways to Get Breakthrough Ideas by Mitch Ditkoff

  1. Awake at the WheelFollow your fascination
  2. Immerse
  3. Tolerate ambiguity
  4. Make new connections
  5. Fantasize
  6. Define the right challenge
  7. Listen to your subconscious
  8. Take a break
  9. Notice and challenge existing patterns and trends
  10. Hangout with diverse groups of people
  11. Brainstorm
  12. Look for happy accidents
  13. Use creative thinking techniques
  14. Suspend logic


If you want to increase your chances of getting a breakthrough idea, you will need to break the bonds of the familiar. Hang out with a different crowd. Go beyond the usual suspects. Seek the input of oddballs, mavericks, outcasts, or, at the very least, people outside of your field. – Mitchell Lewis Ditkoff

35 Ideas How to Become Elvis Presley at Work


I bought this copy of Shine at National Bookstore-Greenbelt 1 branch. Copies are still available and currently on sale. You can buy a copy of this book for Php75.00 only.

These 35 ideas are taken randomly from a highly engaging book “SHINE: How To Survive And Thrive At Work” (2011) by Chris Barez-Brown.

Shine is an exhilarating new guide to loving your work, and living your working life to the full. For Seth Godin, this book doesn’t read, it buzzes.

Who’s Elvis around here?

This has always been Bono’s (U2 lead singer) opening question everytime he goes to any organization as part of his well-publicized mission to eradicate Third World debt.

According to Brown, the Elvis, who Bono is looking for, is the person who stands out, breaks the rules, makes things happen, shines more brightly, and probably love every minute of it.

Brown believes that you can be a bit more Elvis. You have all the ability to stand out.

So are you ready upping your ‘Elvis Factor’? Bring it on! Here’s how according to Brown:

  1. Understand that you are amazing. You have no limitations but the ones you impose upon yourself. You have all you need to shine.
  2. Have an abundant thinking. When you embrace abundant thinking you soon realize that people want to be near you.
  3. Slow down. To truly shine, you need to tune yourself into you…To do that you need to slow down and take a deep breath. By breathing deeply you feed your brain more oxygen, which it needs to function well.
  4. Perception flip. If perspective is everything, you need flexibility and awareness in how you perceive. Make distinction between a good perspective and a stuck one.
  5. Be human and screw up.
  6. Go with the flow. Find a wave that helps you, and ride it.
  7. Know what you stand for.
  8. Go somewhere else. Do something that helps you relax and opens you.
  9. Make sure you notice when the people you work with are great. And appreciate them for being so. Make it personal.
  10. Know your North Star. If at work you don’t know where you’re going, chances are you’re just warming a seat.
  11. Assume everyone is an angel.
  12. Rest.
  13. Give your meetings teeth.
  14. Instead of imagining your life, live it. Do something real and try something out.
  15. Get fresh. To get fresh, you have to break habits and do things differently. Mess with everything. This keeps your brain fresh and your creativity pumping. Life will never be dull.
  16. Surround yourself with interesting people.
  17. Don’t use your position to control others.
  18. If ain’t fun, stop doing it. When we are doing something that we enjoy it is much easier to be shiny, and time just flies by.
  19. Commit.
  20. Travel. Travel keeps you fresh, tolerant and always open to new experiences.
  21. Hang out with resonators, not vampires. Resonators are people that have an energy that is infectious. They believe anything is possible and they believe that everything should be fun. Vampires, on the other hand, love taking energy.
  22. Do iconic – making a lasting impression that creates a halo around you.
  23. Chill and laugh.
  24. Make friends and dump some.
  25. Wear clothes that up your energy, physically and mentally. Wear clothes that represent who you are to the world while still making you feel great.
  26. Daydream. Kick back, gaze out of the window and enjoy.
  27. Do favours.
  28. Be interested in other people, their struggles and their dreams.
  29. Make stuff simple.
  30. Have standards.
  31. Surround yourself with talent that scares you.
  32. Be a brand. Be a saleable brand.
  33. Do what you love and are great at.
  34. Stop talking – listen.
  35. Believe. People don’t shine brightly unless they believe the deserve to do so.

Dare to be Different and 10 Creativity Quotes from Hugh McLeod – A creative entrepreneur who built a business based on cartoons drawn on the back of business cards

I didn’t know who Hugh McLeod was until I saw his name as an illustrator in Seth Godin’s latest book V is for Vulnerable: Life Outside the Comfort Zone (2013).

Out of curiosity, I immediately googled Hugh McLeod. And what follows was an exciting discovery of provocative ideas and wonderful arts from this creative entrepreneur who has built an unlikely and utterly idiosyncratic business based on cartoons drawn on the back of business cards.

Here, I am sharing with you some of the arts and wisdom of Hugh McLeod.



When other zig it’s time to zag. When the world around you says no, it’s time to say YES! You can follow the sheep, or you can get the flock out of the way, go off on your own and find a way to stand out from the crowd. To get noticed. To be the greatest at whatever you choose to be great at.

After all, it is much better to be seen, and not part of the heard. – Hugh McLeod



  1. Nobody suddenly discovers anything. Things are made slowly and in pain.
  2. Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other hopefuls, waiting for a miracles.
  3. The idea doesn’t have to be big. It has to be yours.
  4. I don’t necessarily find the human condition shallow and meaningless per se. Just our egos and pride sometimes force us to act like it is. I think we’re all strive to find meaning in life, we just don’t always elect to take the high road when doing so.; we’re often far too willing to look for shortcuts.
  5. Everyone is born creative; everyone is given a box of crayons in kindergarten. Then when you hit puberty they take the crayons away and replace them with dray, uninspiring books on algebra, history, etc. Being suddenly hit years later with the ‘creative bug’ is just a wee voice telling you ‘I’d like my crayons back please.’
  6. Nobody can tell you if what you’re doing is good, meaningful or worthwhile. The more compelling the path, the more lonely it is.
  7. Boring can be a lot of fun. Especially if it’s on your own terms.
  8. Have a story. And make it sure it’s a good one. A DAMN good one!
  9. Never compare your inside with somebody’s else outside.
  10. The best way to get approval is not to need it.

To know more about Hugh McLeod and learn from him, it is highly advisable for you to visit gapingvoid.com and grab a copy of his book Ignore Everybody: And 39 Other Keys to Creativity.

Below are the 2 Manifestos written by McLeod. Click each title to get you directly to the site and download them for free.

“How To Be Creative”

“How To Have Smarter Conversation”

Why Things Go Viral: A Quick Review of “Contagious”

My copy of "Contagious"

My copy of “Contagious”

Last year, I read two books about what makes ideas and actions stick or tip. The first book was written by the Heath Brothers (Chip & Dan Heath) entitled “Made to Stick: Why Some Ideas Survive and Others Die” and the other one was the “Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell.

The ideas presented in these books were very useful to me as a Community Relations Manager. I often consult these books whenever I’m crafting a strategy on communication and community organizing – and even on managing my Team.

They became my go-to-books until I got a copy of Jonah Berger’s Contagious: Why Things Catch On” which was released this year.

In Contagious, Jonah Berger explored the science on why do people talk about certain products and ideas more than others? Why some stories and rumors are more infectious? And what makes online content go viral?

Though these intriguing questions were believed to be answered already by Malcolm Gladwell in his Tipping Point, Jonah Berger found the book frustrating because it was mainly descriptive. It did not, according to him, answer what was the underlying human behavior that drove those outcomes (or causing ideas to tip).

On Made to Stick, on the other hand, Jonah Berger noted that it only focused on making ideas “stick” – making people to remember them – but say less about how to make ideas and products spread, or getting people to pass them on.

Thus, Jonah Berger sought the science on what makes things catch on.

After completing his PhD and more than a decade of research, Jonah Berger has discovered some of the answers. He was able to come up with 6 Principles that are often at work that cause things to be talked about, shared and imitated. He called it STEPPS.

Social CurrencyWe share things that make us look good.

Most people would rather look smart than dumb, rich than poor, and cool than geeky. Just like the clothes we wear and the cars we drive. what we talk about influences how others see us.

TriggersTop of mind, tip of tongue.

Triggers are stimuli that prompt people to think about related things…People talk about whatever comes to mind, so the more often people think about product or idea, the more it will be talked about. We need to design products or ideas that are frequently triggered by the environment and create new triggers by linking our products and ideas to prevalent cues in that environment.

EmotionWhen we care, we share.

Emotional things often get shared, so rather than harping on function, we need to focus on feelings.

PublicBuilt to show, built to grow.

Making things more observable makes them easier to imitate, which makes them more likely to become popular. So wee need to make our products and ideas more public.

Practical ValueNews you can use.

People like to help others, so if we can show them our products or ideas will save time, improve health, or save money, they’ll spread the word.

StoriesInformation travels under the guise of idle chatter.

People don’t just share information, they tell stories…We need to make our message so integral to the narrative that people can’t tell story without it.

These STEPPS principles were presented in the book with groundbreaking research and powerful stories (i.e explaining Rebecca Black’s Friday popularity, etc) for the readers to capture well how they operate in the context of how things catch on.

So if you are looking for a book to understand the sudden popularity of Gangnam Style, Magnum Chocolate and Giyomi in the Philippines that made many of us crazy talking and sharing things about them – or if you want your ideas to spread overnight, Contagious is a perfect book for you!

You can get your copy of Contagious (hard cover only) in National Bookstore, Powerbooks and Fully Booked for Php995.00 only.


20 Books I Read in 2012

  1. jungleMade To Stick – Chip Heath & Dan Heath
  2. Linchpin – Seth Godin
  3. Switch – Chip Heath & Dan Heath
  4. Enchantment – Guy Kawasaki
  5. The Art of the Start – Guy Kawasaki
  6. It’s A Jungle In There – Steven Schussler
  7. $100 Start-Up – Chris Guilleabeau
  8. The Impact Equation – Chris Brogan & Julien Smith
  9. Likeonomics – Rohit Bhagarva
  10. The Fred Factor – Mark Sanborn
  11. The Upside of Irrationality – Dan Ariely
  12. Outliers – Malcolm Gladwell
  13. The Tipping Point – Malcolm Gladwell
  14. A Whole New Mind – Daniel Pink
  15. Stand Like Lincoln, Speak Like Churchill – James Humes
  16. The World is Flat – Thomas Friedman
  17. The Back of the Napkin – Dan Roam
  18. Uprising – Scott Goodson
  19. The Language of Trust – Michael Maslansky et al
  20. Nudge – Richar Thaler & Cass Sunstein

To read without reflecting is like eating without digesting. – Edmund Burke